Proteus Consulting - The Founding Philosophy

Proteus Consulting is ten weeks old. It has been a wonderful personal journey for me. Nothing had prepared me for all the experiences I have had in the last few weeks and I can only say that I have been enriched. I could not have asked for more, and every moment I feel as if I am 'having the time of my life'!

Many have asked me why I chose to start a business at this moment of time - bad economy, hungry and competitive market, financially squeezed clients, the apparent stupidity of leaving a stable bill paying job, perceived career-suicide,................... the list of issues is long. 

The answer I have and will always give is: There is no better time than the present moment. Starting your own business, I feel, should not be based on external factors, but totally on internal factors. If you know, deep inside that you can do it, no external factor can be large enough to stop you. More than 90% of your life is your own choice. The rest 10%, yes, you cannot control - natural disasters, accidents, etc. All you can do is accept that there will be that 10% that you will have to just deal with. Once you know deep inside that the 90% is in your control, the confidence you gain from it is immense - that itself will be the wind in your sails, you don't need anything else. It's a very personal organic feeling.

In the last two months, Proteus is not the talk of the town, making record bookings, and taking the market by storm. That was not intention either! It's a slow but sure process. Connections happen and work develops from unknown quarters - places where you never predict it will bear fruit will suddenly develop into a palpable projects. I believe that all you can control and can do in business is keep sending out positive vibes, i.e. help others succeed, and not expect anything in return. These acts of giving will build your 'good-will' potential that will open the doors to places you never could have imagined you could soar to. 

How? Help connect people with same ideas. If you find some information/lead that could help an acquaintance, just send it to him/her. Reach out across your strict professional boundaries to fields and divisions that others are wary of - there are lessons to be learned from other fields. Share your life and business lessons with everyone. Do free peer reviews. Help your prospective clients by caring for them. Trust the inherent goodness in people. Use your network to mix and mingle, exchange ideas. Focus on charity.

The Return-on Investment(ROI)? An unknown person from a big renowned firm will call you one fine morning and say that he/she wants to work with you. A friend of his/hers turned out to be a friend of one of your 'good-will' beneficiaries and you have been highly recommended. A new partnership is born, and you sail off together to win new worlds. Note, this ROI was not part of the "Business Plan", and not a 'calculated' ROI. This law of ROI cannot be mathematically calculated and is based on ancient wisdom - "Give and you shall Receive"; "Your right is to do the work and not to the fruits; the fruits of labor should not be your motive"; "Life's a boomerang, what you send out, comes back to you with something".

That's the founding principle of Proteus Consulting.  Our clients and network are and will be our sales force. We work not for the money earned on a particular project with eyes set on a bonus, we work for the good-will. Knowledge sharing and care is free at Proteus Consulting. We work for a recommendation that our client and network will provide to their peers.

Proteus Consulting - Capability Statement

The Green Car

I am thinking of buying a new car. I drive a 2001 Subaru Forester and absolutely love the car. But I know that sooner or later I will have to get a new one. So what should I get? Of course, I want to go as 'green' as possible. With the new Volt and Leaf coming to the market, the electric cars seem to be a 'greener' choice compared to the hybrids. But is it really? What if my car is actually running on coal? This article got me all worked up! Where is the electricity I am charging my car by really coming from? How much 'greener' is that source of electricity  than the gasoline?

I am going to research this issue further. Stay tuned.

Mention in Water Efficiency Magazine

An interview with Soma Bhadra was featured in the following article in the Water Efficiency Magazine.

Purple Colored Conservation

Australia and Singapore - How are they dealing with water problems?

Enclosed below is a presentation by Proteus at the Council of Water Managers on October 19th, 2010 at their Dinner Meeting.

Over the last couple years, I have been fortunate to be living in Australia while designing and building one of the largest recycled water plants in the world. During my stay in Australia, I was also managing a design team out of Singapore which required me to make frequent trips to Singapore. Thus I was able to observe the water management policies and programs in these two countries. By bringing these ideas to you, my aim is to promote a healthy discussion on opportunities here in San Diego County.

20 by 2020 Water Conservation Plan

This morning California released the final 20x2020 Water Conservation Plan.  In February 2008, Governor Schwarzenegger directed state agencies to develop a plan to reduce statewide per capita water use by twenty percent by 2020. This Plan is the culmination of two long years of negotiations and planning.

California's water is limited and putting politics aside, we desperately need to manage this finite resource. Aggressive conservation is one small step in that direction. This plan aims at reducing the per capita use from 192 gallons per capita per day to 154 gallons per capita per day, which in my opinion is a decent start, considering the state of water consumption in the US and the world.

Through Metropolitan Water District of Southern California, San Diego County imports up to 90% of it's water from the Colorado River and Northern California (see figure below). The remaining 10% is pooled together from local water sources like groundwater, surface water, recycled water, seawater desalination and conservation.

 

Courtesy: Marsi Steirer, San Diego Public Utilities Department

While conservation is key to sustainable water management, it cannot be the ultimate answer. The key is having a varied portfolio of sustainable supply choices, including the use of greywater and recycled water.

What is your Water Footprint?

Carbon footprint is a major topic of discussion these days and every one seems to have an opinion on it, one way or the other. While that debate goes on, I would like to introduce you to the concept of Water Footprint. Have you thought about it?

Several items play into creating our Water Footprint: the water that is consumed by us, the water that is used to create and dispose the products we use, and the global trade of these products. The total Water Footprint can be broken down into three major components: the blue, the green, and the grey. Blue water footprint is the volume of freshwater used up from the global water resources to produce the goods and services consumed by the individual or community. For example, the use of water to irrigate crops. Green water footprint is the volume of water used up from the global green water resources such as the rainwater stored in the soil as soil moisture. And, grey water footprint is the volume of  wastewater generated from goods and services used and is calculated as the volume of water required to dilute the wastewater to attain a quality better than or equal to international water quality standards. The graphic below shows your total water footprint.

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Source: Hoekstra,  A.Y. (2008) Water neutral: reducing and offsetting the impacts of water footprints, Value of Water Research Report Series No.28, UNESCO-IHE.

Historically, we have been aware of only the little box on the left named "water withdrawal" because that is what we see as the gallons of water consumed on our water bills. But we fail comprehend the amount of water we consume on a daily basis via the products and services we use.


Here is your water cost for common items used daily:
A cotton shirt = 2,700 litres (713 gallons)
A cup of coffee = 140 liters (37 gallons)
100 gms (~3.5oz) of chocolate = 2,400 liters (634 gallons)
1 kg (~1/2 lb) sugar = 1,500 liters (396 gallons)
1 kg (~1/2 lb) tomatoes = 180 liters (48 gallons)
1 glass of wine = 120 liters (32 gallons)
1 hamburger = 2,400 liters (634 gallons)
1 kg leather (as in shoes, bags, etc) = 16,600 liters (4,385 gallons)
1 sheet of A4 paper = 10 liters (2.7 gallons)

And yes, the 'green fuels' like bio-ethanol and bio-diesel have water footprints too. This footprint does not get incorporated into the case for "green" energy, but they should!! See the figure below.

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Source: Gerbens-Leenes, W., Hoekstra, A.Y. and Van der Meer, T.H. (2009) The water footprint of bio-energy, Proceedings of the National Academy of Sciences, PNAS Early Edition, doi:10.1073/pnas.0812619106.

Next, there is a global perspective to water footprint since global trade influences the water footprint to a great extent. Consumption of goods in one place has significant impact on the water resources in another place – and that is nothing new.


Here is a comparison of the countries with their water footprints – no surprises, really!

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[Hoekstra & Chapagain, 2008]

I am not against global trade, but buying local would be a good practice. It's hard, I know!
I don’t want you to get all guilty and stop drinking water and eating, but being conscious of your impact in this world is a good thing to be aware of. You can buy your way out of your carbon footprint and feel all giddy about it, but the only way to offset you water footprint is to be aware of the choices you make.

To the "Green Community", I urge you to start including water footprint in your calculation. A design / plan can only be truly sustainable if "WATER" is considered along with energy.

To all you tech savvy people out there who care about your water footprint, there is an iPhone App for you!!

Credit: Thoughts and information presented in this blog is from http://www.waterfootprint.org/ It is an amazing website with loads of information. I urge you all to visit this website and learn more about Water Footprint.

Desalination - US vs. Australia

It is interesting to note that over the last six years, Australia has been able to permit, design, and start construction on six major seawater desalination projects, and three of those plants are already in operation. That is amazing! On the other hand, desalination plants in the US tend to get embroiled in loads of problems, and California's first, the Carlsbad Desalination Plant, is yet to be constructed. It took ten years of planning and five years in the state’s permitting process to receive final approvals from every required regulatory and permitting agency in the state, including the California Coastal Commission, State Lands Commission and Regional Water Quality Control Board. After all that, every other week we still see lawsuits raised for one issue or the other, only to be struck down by the courts.

This makes one wonder - why is it such an issue in California and not so in Australia? Just like the Australians, Californians live on the coast and have very similar meteorological, environmental, and economic issues. (Oh yes, I know, I lived in Oz for couple years and have recently returned.) So what is going on?

The answer is in three parts:

One, California has not faced as severe a water shortage as Australia. Southern Californians can get water imported (transported) from the mountains at relatively cheap and subsidized rates; whereas, in Australia, when the reservoir levels dropped down below 21% in March 2007, it was a major crisis and projects got done.

Two, though California and Australia face similar environmental issues, the permitting process in California seems to be haphazard and irregular. There are several agencies regulating various aspects of the environmental regime and often there is no dialogue or synergy between the agencies, leading to excessive delays in the permitting process. Each issue is reviewed and judged by different agencies at different times! There is a desperate need of one supervisory authority that coordinates all the reviews.

Credit: WDR, Vol 46, No. 8

Three, project economics vary between the two regions. Projects in Australia are led by the centrally planned regional water authorities who spread the cost of the project over the entire service area. Here in California, the model adopted was of a developer led project, whereby the developer was guaranteeing the cost of desalted water would never exceed the cost of imported water. This later model gave a different dimension to the project and led to mistrust, suspicion, and even animosity against the 'private' approach and raised cries of 'lack of transparency' and complaints of 'aggressive behavior'. The general trend is that the public believes in the 'non-profit' nature of public agencies (even if they are sometimes fraught with inefficiencies) and tend to disapprove of developers.

So, where are we now with Carlsbad Desal Project? The project just broke ground on some initial sitework. Unfortunately, the lawsuits are still coming, check here for latest development on this project.

Also check out some interesting presentations on desalination at the 2010 Water Reuse Conference. My friend Joe Monaco and I will be presenting on Tuesday, March 9 at 2PM (Session C5).

Acknowledgment: Thoughts presented in this blog also appears in the Water Desalination Repot Vol 46, No 8, edited by Tom Pankratz, and is repeated here with the editor's permission.

Welcome To Proteus Consulting!

This is our first blog post. Many interesting blogs to follow.

About us:
PROTEUS Consulting is a boutique engineering firm that provides high quality versatile technical and management solutions adapted to clients' needs.

Founded by Soma Bhadra, P.E. in 2009, we offer professional engineering services for implementation of water, wastewater, and recycled water projects. We are known for our creativity and problem-solving skills, and clients say they especially appreciate the individual attention this small, flexible firm is able to provide. Providing high-quality comprehensive water resources engineering services is our mission.

Proteus Consulting is certified as a Women Business Enterprise (WBE) and Disadvantaged Business Enterprise (DBE) by the State of California, and as a Small Disadvantaged Business (SDB) by the U.S. Small Business Administration.

We have the following service offerings:
Design Build Plan, Design, Procurement, Document Control,Quality, Construction, Commissioning, Handover
Traditional Engineering Research, Reports, Engineering Design, Bid Documents, Construction Management, Closeout
Management Consulting Project Diagnostics, Project Planning, Value Engineering and Analysis, Organizational Transformation
Regulatory Compliance and Grants Permit Applications, Engineering Reports, Regulatory Approvals, Grant Writing
Sustainability Frontiers Rainwater Harvesting, Graywater Systems, LEED Certification and Design, Water-Energy Nexus